Preserving History and Culture Through Fashion

African fashion is not just about style and trend; it is a powerful means of preserving and promoting African history and culture. Traditional clothing such as the dashiki, kente cloth, and Maasai shuka, as well as Akwete and Aso Oke which we use here at Hertunba, are symbols of identity, spirituality, and community in African societies. The region's rich cultural heritage is celebrated and showcased through fashion in museums, such as the Africa Fashion exhibit at the Victoria and Albert Museum in London. From fashion hubs like Lagos, Nigeria, to the African diaspora, there is a growing passion for self-expression and commemorating heritage through clothing. In this article, we will explore the significance of African couture in preserving history and culture.

Traditional Garments as Culture Symbols

When it comes to African fashion, traditional garments are more than just pieces of clothing. They are symbols deeply rooted in the history, spirituality, and community of the diverse cultures across the region. The dashiki, for example, is a colorful and loose-fitting tunic that has its origins in West Africa. It not only reflects the region's vibrant and rich cultural heritage, but also serves as a form of self-expression and identity. Similarly, the intricate kente cloth, with its bold and bright patterns, is deeply symbolic for the Ashanti people of Ghana. Each kente design holds specific meanings, and the cloth is often worn on special occasions or passed down through generations, embodying stories and traditions. In the East African subcontinent, the Maasai shuka, a versatile and distinctive fabric in bold red and blue, is not just a piece of clothing, but a symbol of the Maasai tribe's deep connection to their land, their spirituality, and their community.

At Hertunba, we use Akwete and Aso Oke fabrics. Akwete has West African roots, and it is traditionally made from hand-woven raffia palm fibers, though modern versions typically use cotton or synthetics. It is a light, airy and breathable material which is perfect for the West African climate. We also use Aso Oke for our products. Aso Oke comes originally from the Yoruba people of Nigeria. It is traditionally hand-woven with strips of silk, cotton, or a blend of both.

Aside from their visual appeal, these traditional ensembles hold significant cultural and historical value, making them an essential part of African identity and heritage, including the unique traditions that inspire Hertunba. The act of wearing and preserving these outfits is a way for many African people to maintain a strong link to their roots and ancestors, ensuring that the stories and values attached to these clothing pieces are not lost but are instead commemorated and passed on to future generations.